A. Understanding Marketing

Marketing theory study about marketing as a vital part in relation to the market, because markets there is now a buyers market where the sale and purchase transaction depending on the buyer's decision itself. So the market is currently heavily influenced by consumer behavior and an important company as a party that offers goods can only follow the will of consumers and how to cope with competitors who also offer similar products.

Marketing function is closely related to corporate activities such as sales, trading, distribution, pricing and so forth. Therefore, the function of marketing is very important for the progress and development company.

The definition of marketing has a broader scope so that differ between the parties with each other. According to William J. Stanton, an overall internal marketing-related business activities aimed at untu planning, pricing, promoting and distributing goods and services that will satisfy the needs of both buyers and existing buyers of potential buyers. Meanwhile, according to Philip and Duncan, marketing covers all the steps that are used or needed to place the tangible goods to consumers.

The primary function of why the marketing activities carried out:
1. to provide information about the products sold by the firm
2. to influence consumer purchase decisions
3. to create economic value of goods

B. Relationship Marketing and Market

Marketing is the activity of the producer to consumer. The activity was related to the markets in which producers who offer goods will meet with consumers who need them. Therein lies the marketing activities undertaken and marketing activities include marketing strategies are good, in ways that made the company as well as when the activity is conducted.

So the relationship between marketing and the market very closely, because the market is the place of purchase and sale transactions, while marketing is how for the production activity can be sold and can satisfy the desires of buyers so that buyers will buy again after feeling fit and satisfied with the product concerned.

C. Marketing Analysis

Marketing analysis can be done with various approaches, namely:

1. Business Approach Institutions
This approach is studying the marketing function in terms of organizations / agencies involved, such as manufacturers, suppliers, intermediaries, rival companies, consumers and so forth.

2. Approach Business Management
This approach is studying marketing manager in terms of opinions and decisions taken. This approach emphasizes the problems of marketing, such as price and promotion, faced by manufacturers as a lack of other aspects of the marketing system.

3. Multipurpose Function Approach
This approach is studying marketing in terms of marketing the main activities undertaken, namely the purchase, transportation, sale, storage, purchase, underwriting risk, standardization and grading, and collecting market information.

4. Products Solutions Approach
Product-paced approach involves the study of how a particular product passes from producer to final consumer. Marketing is tailored to the type of product that has selected the company for sale.

5. Business Approach System
This approach involves a broad elements of the marketing system including all-round approach to the function, management, products and institutions.

D. Main Events Marketing

The principal activities of the marketing or the marketing mix is ​​the company that consists of four variables: product, price, promotion and distribution channels in order to determine the level of success marketing company that can give satisfaction in fulfilling the needs of consumers who selected or market segments served. The four variables are discussed further in the Related Articles at the bottom of this article.